Question 1

What is a digital advent or promotional calendar?

Accepted Answer

A digital advent calendar is an online Christmas countdown. A promotional calendar uses the same interactive format for campaigns throughout the year, with numbered doors that open on scheduled dates. Each door reveals something new, such as an offer, discount code or product link, giving customers a reason to return throughout your campaign.

Question 2

What is Offers Calendar?

Accepted Answer

Offers Calendar is a promotional calendar builder for businesses. Set up your campaign, customise its design and add your offers, then preview the customer experience before paying to publish.

Question 3

Is Offers Calendar only for Christmas?

Accepted Answer

No. The calendar format is designed for Christmas countdowns, product launches, birthday promotions, summer offers and other seasonal campaigns. Your campaign theme and content do not need to be Christmas-specific.

Question 4

How long can a campaign run?

Accepted Answer

Every paid package includes one calendar with up to 28 offers. Choose Launch or Grow for the tools you need. Businesses using the Shopify app can subscribe for unlimited calendars.

Question 5

Will I be able to preview before paying?

Accepted Answer

Yes. Sign in to build your calendar and preview its doors for free. Check your design and offer content in the builder before paying to publish.

Question 6

What can go behind a calendar door?

Accepted Answer

Each offer can include a title, rich-text description, image, destination link, discount code, button label and terms. You enter your own discount codes and choose when your offers appear.

Question 7

Will Offers Calendar work with Shopify?

Accepted Answer

The builder supports connecting a Shopify store and linking products to offers. Published calendars include copyable website embed code. A native Shopify app and theme app block are not yet available to install.

Question 8

Can I use it without Shopify?

Accepted Answer

Yes. You can create and publish a standalone calendar without a Shopify store. Share its link from your website, email campaigns or social channels.

Question 9

Do I pay more for a longer calendar?

Accepted Answer

Every paid package includes one calendar with up to 28 offers. Choose Launch or Grow for the tools you need, rather than paying based on the number of offers you add.

Question 10

Which package should I choose?

Accepted Answer

Choose Launch to publish and share a branded promotion. Choose Grow if you want website embedding, engagement reporting and consent-based email capture. Choose the Campaign Pack if you plan to run three Grow campaigns for the same business within 12 months.

Question 11

Can I build my calendar before paying?

Accepted Answer

Yes. Building and previewing are free. Sign in to prepare your content and explore your design. Choose a package when you are ready to publish.

Question 12

Is this a subscription?

Accepted Answer

No. Launch and Grow use one-time payments with no automatic renewal. The Campaign Pack covers three Grow campaigns, with credits to use within 12 months of purchase.

Question 13

How much does the Campaign Pack save?

Accepted Answer

Three individual Grow campaigns at £59 would cost £177. The £149 Campaign Pack saves £28, with the same Grow features on each campaign. It is best suited to businesses that expect to use all three credits within 12 months.

Question 14

How does Grow email capture work?

Accepted Answer

Grow can send consented signups to a connected Shopify or Klaviyo account. Connect the provider in team settings and choose a destination list before enabling email capture.

Question 15

What currency are the prices in?

Accepted Answer

All prices are in British pounds (GBP). Any applicable tax will be shown before payment. There are no automatic subscription renewals.

Question 16

Is this an online advent calendar or a physical product?

Accepted Answer

It is a browser-based calendar for your business. You create digital doors and offers, then share the published page. No printed calendar, packaging or physical gifts are supplied.

Question 17

Can I create a digital advent calendar for free?

Accepted Answer

You can sign in, create your calendar and preview it for free. Publishing requires a one-time purchase. See the current campaign formats and prices on the homepage.

Question 18

Does it have to be a Christmas countdown?

Accepted Answer

No. Use the same builder for a product launch, birthday week or seasonal promotion. Choose your own start date, branding and offer dates.

Question 19

Does the calendar create discount codes in my shop?

Accepted Answer

No. Create and configure codes in your ecommerce platform, then enter them into the calendar offers. Your shop applies the discounts and enforces redemption rules.

Question 20

Do I need Shopify to use a retail advent calendar?

Accepted Answer

No. You can link offers to products or collections on your existing website. Shopify product linking is available in the builder, and published calendars include website embed code. A native Shopify app and theme app block are not yet available to install.

Question 21

Can I use the calendar for a launch after Christmas?

Accepted Answer

Yes. The same dated-offer format works for a new collection, store anniversary or seasonal edit. Choose a suitable start date and campaign length rather than keeping Christmas-specific wording.

Question 22

Is this a beauty advent calendar customers receive in the post?

Accepted Answer

No. It is a digital marketing calendar that customers open in their browser. You supply the images, content and links; purchases and physical fulfilment happen through your own business.

Question 23

Can I include skincare advice as well as discounts?

Accepted Answer

Yes. Offer descriptions support rich text and images, so a door can introduce a product or explain a routine without including a discount code. Use your own approved product guidance.

Question 24

Does the calendar handle gift-with-purchase eligibility?

Accepted Answer

No. Set eligibility, stock and fulfilment rules in your shop. The calendar can describe the offer, display a code and link to the relevant products.

Question 25

What should a business put in an advent calendar?

Accepted Answer

Use a mix of product stories, gift guides, useful advice and offers. Start with your campaign goal and available stock, then give each door a clear benefit and next step.

Question 26

Do I need a daily discount for an advent marketing campaign?

Accepted Answer

No. You can use images, rich-text descriptions and destination links without a code. Introduce products or explain a range, then add selected incentives where they make sense.

Question 27

How does Offers Calendar fit into the plan?

Accepted Answer

Use the builder to set up your calendar, customise its appearance and add dated offers. Preview for free, then pay once to publish. Share the published link through the channels you already use.

Help with planning and publishing your calendar.

Browse help topics

Getting started

Pricing and payments

Digital advent calendars

Retail and ecommerce campaigns

Beauty and skincare campaigns

Campaign planning

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