Offers CalendarProduct launch countdowns
Give your next launch a story worth following.
Introduce a new product or collection through a sequence of reveals. Use a branded calendar to explain the details, answer buying questions and bring customers back for launch day.
Build and preview for free. Pay once to publish.
Work backwards from availability.
Choose the date customers can actually order, then plan the preceding reveals around it. A seven-day sequence might cover the idea, materials, practical uses, options, care, buying questions and the final collection.
Keep early doors useful even when a product is not yet on sale. Link to an existing information page where appropriate, and make the order date clear. A calendar reveal does not create a preorder or reserve stock.
Reveal a reason to care.
Give each door one purpose. Show a design detail in an image, explain a practical benefit in the description and use a button label that matches the destination. Avoid publishing the same teaser repeatedly.
Prepare the launch-day offer in your shop before adding its link. Check product visibility, stock and any discount rules so visitors arriving from the final door can complete the intended journey.
Build the launch sequence.
Set your start date and timezone, add your branding and assign the reveals to their dates. Preview the sequence for free before paying to publish.
Share the calendar in your launch emails and social posts. Those communications still run through your existing tools; the calendar supplies the destination for each new reveal.
Ideas to bring your campaign to life.
Campaign ideas to adapt to your own products, audience and availability.
Teaser
Start with the problem.
Show the everyday need the product addresses, with a close-up image and a short explanation.
Detail
Explain the choice.
Introduce a material, size or design decision and help customers decide which option suits them.
Launch
Make the product available.
Link directly to the live product or collection, with accurate availability and offer terms.
See a calendar in action.
Explore our Christmas example for a taste of what you can create for your next promotion.
Before your
first reveal.
Yes. Choose the dates, branding and content for your launch rather than a Christmas theme.
No. Link to your own shop if it supports preorders and explain its payment and delivery terms there.
No. A door can contain product content, images and a destination link without a discount code.