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Practical campaign guides

Promotional Calendar Planning Guides for Business

Choose a useful campaign idea, prepare the content and give customers a clear route to your calendar. These guides take you from a first outline to publication.

Create your calendar View campaign pricing

Build and preview for free. Pay once to publish.

Choose your occasion.

Start with the date your customers need to act: a collection launch, a seasonal delivery deadline or an offer window. Work backwards to decide when the first door should open.

A short campaign can be easier to prepare and promote. Choose a sequence you can support with available stock, useful content and time to answer customer questions.

Give each reveal a job.

Write one sentence describing what customers gain from each door. Mix discovery, advice and selected incentives so the sequence has variety.

Use an industry example to make the plan concrete, then replace every suggestion with your own product information and imagery.

Prepare the route to your audience.

Build the calendar alongside the launch email, website placement and reminder posts. Customers need to know when the campaign starts and how to find the next reveal.

Check the full journey before publication: open the preview, review offer dates and follow the links to your shop. Use your shop to configure discounts and fulfil purchases.

Put the plan into practice.

Campaign ideas to adapt to your own products, audience and availability.

  1. Plan

    Choose a focused sequence.

    Start with one audience and one campaign goal. Prepare the products and information each reveal needs.

  2. Build

    Make it your own.

    Add your branding, images, offer descriptions and destination links. Preview the calendar before publication.

  3. Share

    Give customers a place to return.

    Publish when ready and share the calendar through your existing website, email and social channels.

See a calendar in action.

Explore our Christmas example for a taste of what you can create for your next promotion.

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Before your
first reveal.

Yes. Building and previewing are free. Choose a paid package when you are ready to publish.

No. Doors can contain product stories, practical advice, images and links without an offer code.

No. Send launch messages and reminders through your existing email tools. Grow can send consented signups to a connected Shopify or Klaviyo account.

Your next campaign
starts with one door.

Create your calendar

Build and preview for free.

A countdown for
your kind of business.

Explore related campaign guides, industry ideas and practical examples.