How to Promote Your Digital Advent or Offer Calendar

Tell customers what the calendar contains, when the first reveal opens and where they can find it. Explain that they open digital doors and follow links to your shop for purchases.

Prepare a launch image or short recording that shows the actual calendar. Use a visible reveal to demonstrate the experience and avoid suggesting every door contains a discount if that is not your plan.

• Choose a campaign example to adapt
• Plan what your doors contain

Place the calendar link in a relevant website banner or seasonal page. Announce it to your existing email audience and use social posts to highlight individual reveals with enough context to make them useful.

Grow includes website embedding. If you embed a calendar, review it on your site and on a phone before announcing it. Keep one primary destination in your communications so customers know where to return.

• Choose a link or embed for your website
• Check which package includes embedding

Schedule reminders around meaningful reveals, not just the existence of another door. For a gift guide, explain the shopping need it addresses. For an offer, state the relevant conditions and real expiry.

Tag campaign links consistently in your analytics tools and review code redemptions in your shop. Grow engagement reporting can help you see which offers receive attention; visits and clicks alone do not prove sales attribution.

• Check the preparation schedule
• Prepare a time-sensitive offer campaign