Practical campaign guides
Plan a Christmas Offer Campaign in Seven Days
Use one week to prepare a Christmas campaign you can confidently publish. This is a preparation schedule; choose your customer-facing campaign dates separately.
Build and preview for free. Pay once to publish.
Days 1–2: choose the goal and products.
Day 1: decide whether you want to help customers choose gifts, introduce a collection or highlight a defined set of offers. Choose one audience and a campaign length.
Day 2: shortlist products and record stock, personalisation lead times and final delivery dates. Plan longer-lead gifts early and remove anything you cannot reliably fulfil.
Days 3–4: prepare the reveals and build.
Day 3: write a title, a useful description and a clear next step for each door. Gather images you can use and enter the correct destination links. Create any codes in your shop and record their conditions.
Day 4: choose your calendar dates and timezone, add your branding and enter the offers. Vary the sequence with a gift edit, a care tip, a product introduction and selected incentives.
Days 5–7: review, prepare promotion and publish.
Day 5: open every reveal in preview. Check spelling, image clarity, product availability, code conditions and destination pages. Test checkout rules in your shop.
Day 6: prepare the launch email, website placement and reminder posts. Day 7: publish when ready, check the published experience and share the link. Schedule reminders in your usual communication tools.
Put the plan into practice.
Campaign ideas to adapt to your own products, audience and availability.
Plan
Choose a focused sequence.
Start with one audience and one campaign goal. Prepare the products and information each reveal needs.
Build
Make it your own.
Add your branding, images, offer descriptions and destination links. Preview the calendar before publication.
Share
Give customers a place to return.
Publish when ready and share the calendar through your existing website, email and social channels.
See a calendar in action.
Explore our Christmas example for a taste of what you can create for your next promotion.
Before your
first reveal.
Yes. Building and previewing are free. Choose a paid package when you are ready to publish.
No. Doors can contain product stories, practical advice, images and links without an offer code.
No. Send launch messages and reminders through your existing email tools. Grow can send consented signups to a connected Shopify or Klaviyo account.
A countdown for
your kind of business.
Explore related campaign guides, industry ideas and practical examples.
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- Calendar reveal ideasFind practical digital advent calendar content ideas: gift edits, product stories, care tips, buying guidance and carefully chosen offers.
- Promote your calendarPrepare your calendar launch with website links, email announcements, social reminders and a practical way to review campaign activity.
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- Campaign planning guidesPlan your promotional calendar with Christmas checklists, reveal ideas and practical advice for sharing your campaign.