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Seven-day skincare example

A week of skincare discovery.

This illustrative seven-day plan helps a skincare brand introduce a routine without making every reveal a discount. Adapt every product statement to your own approved guidance.

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Days 1–2: introduce the starting point.

Day 1: explain the theme of the routine and who the range is intended for, using approved product wording. Link to a guide that helps customers choose.

Day 2: introduce a cleansing product with its image, format and usage instructions. Link to the full product page rather than making new suitability claims.

Days 3–5: explain the range.

Day 3: introduce the next product in your approved routine. Explain its role and avoid adding ingredient or outcome claims your brand has not substantiated.

Day 4: answer a common product question. Day 5: show a travel size or existing gift set, explaining exactly what is included and who might find it useful.

Days 6–7: give discovery a next step.

Day 6: share packaging, refill or care information where relevant and supported by your own product details. Day 7: bring the products together with a link to the existing routine collection.

If the finale includes an incentive, create its rules in your shop first and state the expiry and exclusions. This is a written campaign example, not a preloaded skincare template.

Ideas to bring your campaign to life.

Campaign ideas to adapt to your own products, audience and availability.

  1. Education

    A useful product introduction.

    Explain one product’s place in your approved routine.

  2. Question

    An answer before checkout.

    Use a question your support team actually receives.

  3. Finale

    The complete edit.

    Link to the set or collection already sold in your shop.

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Before your
first reveal.

It is a written example campaign. Use the plan as a starting point and add your own content in the builder.

Yes. Choose dates and a campaign format that suit your products, then review each scheduled reveal in preview.

No. You supply your own images, product links, codes and terms, and your business fulfils purchases.

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