Your digital beauty advent calendar. All your own.

A beauty countdown can introduce customers to your range without requiring a manufactured advent box. Each door opens online and can contain a product image, written guidance, an offer code and a link to your shop. Your calendar is the campaign experience; physical samples and products are not supplied by the platform.

If you already sell a physical advent calendar, a digital campaign can sit alongside it. Use doors to explain products, share gifting advice or direct customers to relevant sets. Keep the distinction clear so visitors understand whether they are exploring an online reveal or buying a boxed product. Use the calendar introduction to explain the experience in plain language: customers open digital doors, discover your content and follow links to your shop when they want to explore or buy.

Start with the questions customers already ask your team. Which products belong together? What is a sensible gift for someone new to the range? What sizes or formats travel well? Build your sequence around helpful answers rather than inventing a new promotion for every date.

A skincare business could introduce a cleansing product, explain how to use it using the brand’s approved guidance, then show a matching set. A haircare brand could group doors by styling needs. Keep ingredient, suitability and product claims consistent with the information your business has approved for its own product pages.

Add your logo, choose a background image and set colours, typography and door styling in the Design step. Use a consistent approach to product images and offer descriptions so the calendar feels connected to the rest of your Christmas campaign.

Preview your actual calendar while you build. Review the contrast around product photography, check long product names and make sure each reveal has a clear next step. Write button labels that explain the destination, such as viewing the gift set or exploring a routine, rather than repeating the same vague instruction.

Mix educational doors with carefully selected incentives. If your store supports a gift with purchase, state the qualifying order value, exclusions and availability in the offer terms. If a discount applies to a particular collection, link directly to that collection and make the scope clear.

Offers Calendar displays the code and information you enter. Your shop needs to enforce discounts and any gift eligibility. Publish your calendar after previewing, then share the page through your website, email and social channels. Adjust the content plan around delivery deadlines so the final reveals still lead to something customers can order or collect.