Skip to content
Offers Calendar
Get StartedSign in

For retailers & ecommerce teams

A retail advent calendar worth coming back to.

Bring products, gift inspiration and seasonal offers into one branded retail advent calendar. Give shoppers a reason to return without making every door another storewide discount.

Create your calendar View campaign pricing

Build and preview for free. Pay once to publish.

Start with your stock, not a blank calendar.

Choose the products you can confidently promote before planning the countdown. Note stock levels, delivery lead times, collection options and any products that cannot be discounted. A calendar built around those limits is easier to fulfil than a daily promotion created at the last minute.

Group the range by shopping need: small gifts, gifts for a particular interest, bundles or last-minute options. Each reveal can send shoppers to an existing product or collection page. Your store remains responsible for stock, checkout, delivery and the final purchase experience.

A product story behind every door.

Give each offer an image, a useful description and a destination link. Explain why you selected the product, who might enjoy it and what makes it useful. Where a code adds value, include it alongside the offer terms rather than leaving customers to guess the conditions.

For a multi-category shop, alternate product categories to keep the countdown varied. A homeware retailer might reveal a hosting edit, then a small gift, then a seasonal bundle. These are campaign ideas to adapt to your range, not preloaded templates or offers supplied by Offers Calendar.

Build around the last order date.

Work backwards from your delivery cut-off. Put products with longer lead times near the beginning, keep quick-to-dispatch gifts for later doors, and explain delivery dates on the linked shop pages. If you offer collection, give it a clear role in the final days.

The builder lets you choose a campaign start date and timezone and assign dates to offers. Use the preview to review the sequence before publishing. The calendar schedules the reveals; set any discount expiry or redemption limits separately in your commerce system, where orders are processed.

Use the shop you already have.

You can add links to products on your existing ecommerce website without changing platforms. The builder also supports connecting a Shopify store and choosing product links. Share the published page or copy its embed code into a custom HTML block on your website. A native Shopify app and theme app block are not yet available to install.

Add that page to your website navigation, email campaign and social profile. Keep the same link throughout the countdown, and direct each offer to a relevant page rather than the generic store homepage. Preview the content before publishing and test the destination links in your own shop.

A retail sequence with a purpose.

Campaign ideas to adapt to your own products, audience and availability.

  1. Opening

    Help shoppers find their starting point.

    Introduce a curated gift edit with a clear audience and a collection link. Use your own photography to connect the calendar to your store.

  2. Middle

    Give a bestseller some context.

    Explain a practical use for a familiar product. Pair it with a complementary item or an existing bundle, with terms that match your shop.

  3. Closing

    Make the next step realistic.

    When shipping deadlines pass, highlight local collection or a digital gift card only if you already offer it. Avoid promising fulfilment the shop cannot provide.

Before your
first reveal.

No. Create and configure codes in your ecommerce platform, then enter them into the calendar offers. Your shop applies the discounts and enforces redemption rules.

No. You can link offers to products or collections on your existing website. Shopify product linking is available in the builder, and published calendars include website embed code. A native Shopify app and theme app block are not yet available to install.

Yes. The same dated-offer format works for a new collection, store anniversary or seasonal edit. Choose a suitable start date and campaign length rather than keeping Christmas-specific wording.

Your next campaign
starts with one door.

Create your calendar

Build and preview for free.

A countdown for
your kind of business.

Explore digital advent calendar ideas for your audience, from festive product discovery to a practical campaign plan.