Your digital advent calendar. Made for your business.

A digital advent calendar, also called an online or virtual advent calendar, is a countdown with doors that reveal content on scheduled dates. For a business, that content can be a discount code, a product introduction, a gift guide or an offer with a link to your shop. Customers return to the same page to discover what has opened next.

Unlike a physical advent box, you do not need to manufacture packaging or send out products before the campaign begins. You create the experience in a browser and share its published link. Your existing shop still handles purchases, delivery and the conditions attached to each offer.

Start in Setup with your campaign name, start date, timezone and length. In Design, add your logo and background image, choose your colours and typography, and select a door style. In Offers, add the images, descriptions, links and codes that your customers will discover.

The preview shows your actual calendar as you work. Open your offers, review the text and check that the design makes sense as a whole before paying to publish. Sign in to start a draft; building and previewing are free, while publication is a one-time purchase for that calendar.

A useful campaign does not need a different discount every day. A seven-day gift edit can be easier to prepare than a month of offers. Mix product discovery with practical content, then reserve a few doors for the offers that matter most to your customers.

Offers Calendar has 7, 14 and 28-day formats. For a traditional December 1–24 sequence, choose the 28-day capacity and assign your 24 offers to those dates. Review the dated doors in preview before publishing. Plan around your last delivery date so late reveals can focus on local collection or products that are still available.

Link to the published calendar from your website, campaign emails and social profiles. Introduce the campaign before the first door opens, explain how customers can take part, and use your usual channels to remind them when there is something new to discover.

The calendar gives each offer a place to live; it does not replace your checkout or email platform. Create discount rules in your own shop and enter the corresponding codes into your offers. Newsletter capture, prize draws and automated discount creation are not included in this builder. Before announcing the campaign, prepare one short explanation for customers: when it starts, where to find the next reveal and how to use an offer. Keep that explanation consistent across your calendar introduction, launch email and social posts.