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Coffee advent example

A coffee discovery campaign, one reveal at a time.

This seven-reveal example introduces a coffee range online. Customers explore your content and follow links to your shop; the calendar does not ship coffee samples.

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Days 1–2: introduce the range.

Day 1: explain the theme, such as exploring roast styles or choosing a coffee gift. Make clear whether customers are viewing digital content or buying a separate physical product.

Day 2: introduce one coffee using your own tasting notes, origin information and available formats. Link to full product information and current stock.

Days 3–5: add practical discovery.

Day 3: share brew guidance for one method using your brand’s own recommendations. Day 4: compare two available coffees with factual tasting descriptions.

Day 5: suggest a food pairing or an accessory you already sell. Link to complete ingredients and allergen information for any food products featured.

Days 6–7: make gifting straightforward.

Day 6: explain grind options or formats so shoppers can choose for the equipment they use. Day 7: feature an existing coffee gift set with contents and dispatch timing.

Prepare seven images and shop links before scheduling your doors. Adapt this written example in the builder and verify shipping dates rather than promising daily physical deliveries.

Ideas to bring your campaign to life.

Campaign ideas to adapt to your own products, audience and availability.

  1. Taste

    Meet one coffee.

    Describe its profile with your own tasting notes.

  2. Brew

    Try a useful technique.

    Link to a preparation guide for a specific brew method.

  3. Gift

    Choose the right format.

    Explain whole-bean and grind options offered by your shop.

See a calendar in action.

Explore our Christmas example for a taste of what you can create for your next promotion.

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Before your
first reveal.

It is a written example campaign. Use the plan as a starting point and add your own content in the builder.

Yes. Choose dates and a campaign format that suit your products, then review each scheduled reveal in preview.

No. You supply your own images, product links, codes and terms, and your business fulfils purchases.

Your next campaign
starts with one door.

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