Fashion brands
Introduce a collection one outfit at a time.
Create a fashion campaign that helps shoppers understand fit, styling and the range. Use scheduled reveals to give each piece a useful role.
Build and preview for free. Pay once to publish.
Build around complete looks.
Choose a core garment, then plan reveals around layers, accessories and different ways to wear it. Link to products with current size availability instead of promising a complete outfit that cannot be purchased.
Answer the questions behind a purchase.
Use approved measurements, fabric details and care instructions. A fit-guide reveal can help shoppers compare options; your shop should provide the full sizing and returns information.
Build a calendar that feels like your brand.
Add your logo, colours and imagery, then prepare each offer with a title, description, image and destination link. Use codes only after creating and testing their rules in your shop.
Choose dates and a timezone, review the sequence in preview and check every product destination. Share the published calendar through your website, emails and social channels.
Ideas to bring your campaign to life.
Campaign ideas to adapt to your own products, audience and availability.
Fit
Explain the silhouette.
Show how a garment is cut and link to measurements and available sizes.
Styling
Wear it another way.
Pair a core piece with an accessory already available in your shop.
Collection
Bring the look together.
Finish with a focused collection edit and accurate stock information.
See a calendar in action.
Explore our Christmas example for a taste of what you can create for your next promotion.
Before your
first reveal.
No. This is an online campaign with digital doors. Any products ordered through your shop are supplied and fulfilled by your business.
Yes. Use descriptions, images and links to explain products or share guidance without entering a code.
Yes. Adapt the dates, imagery and content to a product launch or seasonal edit throughout the year.
A countdown for
your kind of business.
Explore related campaign guides, industry ideas and practical examples.
- Seven-day launch exampleUse a seven-day product launch plan covering the idea, details, practical uses and final collection reveal.
- Product launch countdownsPlan a product launch countdown with scheduled reveals, product stories and launch-day links. Build and preview your branded calendar before publishing.
- Digital advent calendarsCreate an online Christmas countdown with your own branding and scheduled offers.
- Campaign examplesExplore promotional calendar examples for skincare, jewellery, coffee and product launches. Find practical reveal schedules to adapt for your business.
- Campaign planning guidesPlan your promotional calendar with Christmas checklists, reveal ideas and practical advice for sharing your campaign.